The utopia 3D
Postado por Daniel Bogas, em 01/04/2015
Hello! First, it is a pleasure to have the opportunity to write in the Valley Site Architecture to colleagues that create worlds and universes through architecture and harmonization. I am very honored by the invitation to be a columnist and can contribute, share experiences and learnings as a specialist in Religious Architecture and Science of Human Behavior.
12 years experience as architect, boss how important is to understand what goes on inside the customer is mind. Large percentage can not clearly know what they want. Many want complicated, flashy designs with numerous compartments, but upon entering the house have no money for new furniture and finishes. The success of a project goes basically three essential moments: the analytical, the idealistic and utopian.
In general, humans have basically `needs´ and `wants´. The needs may be those created by the system, due to the social environment - also known as false needs; or real human needs, which are in each to be. The real needs of customers have emotional background, because the physiological character are quickly met.
To develop a project, the key is to ask questions about the client is life, identify your values and beliefs. Another way to start is from the customers do not want. Some questions may help to gather information, such as:
• For residential customers: What is important to you in your home?
How do you feel in a small kitchen? What do you like more, mountain, beach or big city? Remember now a place where you spent a lot of pleasant moments, as was the location?
• For commercial customers: Focus on market opportunities and income for city dweller helps align the vision beyond the business plan prepared by it.
An example that explains a bad project design, are people who live in their dreams, but they are not happier. They feel lonely to leave his `I´ there in the old neighborhood living. Loneliness is the absence of yourself and not people. Another example is the concept of integration of environment that promotes not only the feeling, but also the simple life value. Some customers refer the concept `simple life´ to a residence with little investment or a private life resources. But this is not the relationship. A definition that particularly like to this theme is: `simple life is one that we have sufficient resources: to exist, providing future and sharing´.
The above definition makes the customer align your desires and watch the real needs within himself that, in fact, is to simply live. The client then invests money, time and energy correctly. Therefore, by allowing a project it is essential that the architect analyze the reality of the place and the client, idealize the best solution and stay tuned for that 3D utopia is not created.
3D Utopia happens when the architect , decorator, artist and landscape takes the customer to realize that designing with professional it saves time, money and energy and, consequently, creates well-being. The good professional is one who can show the customer, even if it does not close the service, as it loses and how much he earns doing the project. This transparent partnership that works with objections, clarity and future perspective and not only opportunism often guarantee directions to other projects and can build customer loyalty.
Currently, as Coach and Behavioral Coach, I feel more than ever an Architect as human design. I provide people the opportunity to design desired scenarios in your life and fall within within this perspective in the field with new mental creativity and realization of life projects.
In the next column, we´ll talk about how to handle objections! Go_Up!
Arquitect Daniel Bogas
Post-graduate in Science of Religion and mystagogic architecture.
Head Master Trainer, International Certified Personal & Professional Coach, Coach Leader the BCI - Behavorial Coaching Institute and ICC - International Coaching Council;
Executive MBA in Personnel Management, NLP Practitioner, Massage Therapist and Analyst Biodynamic Psychology. Founder and President of the Brazilian Society of humanitude.